subject: Top 20 Insurance Agency SEO Definitions and Acronyms [print this page] Top 20 Insurance Agency SEO Definitions and Acronyms
With the emergence of insurance search engine marketing, sometimes referred to as insurance agency SEO or insurance SEO, a brief descciption of terms and acronyms might be helpful. Here is StartUpSelling,s top 20 list for your review.
ASP - Active Server Pages. This was Microsoft's server side engine for dynamically generated web pages
Back links Links to your agency site from other internet sites and directories.
Flash - Multimedia platform used to add animation, video
HTML Code used to create many websites.
Keyword Density The number of times, in terms of percent, that a keyword phrase is used on any given page of an insurance agency website.Many experts agree that 5-6% density is preferable for major search engines.
Keywords Words typed into a search engine to return a list (SERP) of relevant sites and documents.
Long-tail Keywords Longer keyword phrases, which yield more specific search results applicable to your insurance agency target market. "Insurance agency marketing" is a long-tail keyword where as "insurance" is not.
Off Page Optimization Content creation, directory submission and back link building used to improve search engine rankings.
On Page Optimization Modifications made to insurance agency website content and HTML code to improve search engine rankings.
Organic SEO Page ranking results returned by a search engine based purely on relevancy as opposed to a paid ad placement.
Page Rank A gauge of the popularity of your site, typically determined by the volume of visitors and links to your site. This was once a preeminent performance measure, but for niche industries like insurance agencies and agents, other criteria is now more important than page rank and back links.
PPC - See Pay Per Click below
Pay Per Click where your business posts an ad on a search engine and pays each time a web surfer clicks on your advertisement. These ads are displayed above and on the side of many search terms. Another variation on this is PPI, which is Pay Per Impression, where you would pay a bulk rate for every thousand times your ad is displayed, regardless of the number of times your ad was clicked.
PPI Pay Per Impression where your agency pays a flat fee per thousand of times your ad is displayed on search engine results pages.
Search Engine Marketing The process which is used for insurance companies and insurance agencies to rise to the top of the organic SERP listings, or to place ads that will be posted on page results for selected long-tail keywords.
SEM Search Engine Marketing.
SEO Search Engine Optimization
SERP Search Engine Results Page. Sometimes you may see the acronym SER used, which can mean Search Engine Results, Search Engine Rankings or even Search Engine Relevancy.
Web Marketing Insurance agency search engine marketing is a subset of an overall insurance agency web marketing plan.
XML - Extensible Markup Language. Think of this as an extended version of HTML.
Of course not all of these are necessary to understand insurance SEO or insurance agency SEO, but a basic understanding of these terms will help your insurance company or insurance agency talk the talk about search engine marketing even if you're not ready to walk the walk. For more information on insurance search engine marketing, read: http://startupselling.com/blogs/alanblume/insurance-search-engine-marketing-for-insurance-agent-leads-insurance-agency-websites-and-sem/
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