subject: quot;Iron General" to "general area" old myths are they now? - Alarm, automotive, rail, General - Automotive industry-hc360 [print this page] quot;Iron General" to "general area" old myths are they now? - Alarm, automotive, rail, General - Automotive industry-hc360
Zuiwo battlefield Jun Mo laugh, a few people back to ancient expedition ... ...
Talked about China's anti-theft device market, iron generals have undoubtedly played a song on the excitement of movement. However, the Ebb Tide, with the advancement of technology and fierce competition in the market, once all-powerful general of iron, may also be difficult to restore the building to tilt the tide.
"Think safety, think of iron general." Once upon a time, iron General Advertisement People familiar language. But now, on the alarm system products do not quite understand the people, totally unaware car Electronic The industry had called classic advertising slogan. In recent years, General Iron substantial investment in advertising, shrinking in some areas only have to promote, greatly undermined a well-known brand across the country influence. In addition, unfavorable export, technology for a long time without innovation, the complainants, the decline high-end products, product line extension of unsustainable ... ... unsatisfactory imagination abound. I can not help but lament, are once vibrant iron generals about declining? If the myth of the automotive electronics industry quietly end, people's self-confidence or a national brand is also about to lose.
"Iron General" to "general area" where this old myth HC Auto Accessories Network with map
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East Rail was founded in the early 90s, after 15 years in the automotive electronics market has made good results. "Iron General" series of products in the country has a considerable market share, sold to the United States, Europe, Southeast Asia and other countries and regions, and won the "China Famous Brand" title. That time, talkative street once the iron General seize the burglar alarm device market share of 40%, which makes iron brand has been leading the general car market, in particular, anti-theft device market, before the road.
China Car alarm Device market in general has gone through three stages: a seller's market stage, the buyer's market stage, the market Marketing Stage. China's anti-theft device from China Taiwan, China Taiwan rich production of anti-theft devices very popular in Taiwan at that time. The company has trained professionals only then several anti-theft devices in mainland China into Taiwan's anti-theft device. During this period, China's anti-theft device is in a seller's market. PLC alarm-dominated world, how many products can be sold. Also at that time, PLC's after-sales service "offended" the world of consumers and Proxy , The market calls for a new hero was born. General was the production of iron motorcycle alarm, car alarm system for the production of PLC's director hired. Involved in car alarm, the iron general by Distribution Issues Sell After-sales service TM to other means to storm the market. In a few short years, a crackdown, PLC passed their prime, the Chinese anti-theft device market from the beginning of the general age of iron. Then, the emergence of a number of manufacturers and the influx of anti-theft device to market the buyer's market stage. In this phase, manufacturers must be able to survive market segmentation. So a few years, Two-way Alarm , Low alarm, Xiong Bing limousine special alarm, Fe, General and PLC in one way alarm and other products came into being, bustling! Or the old saying goes, Ebb Tide. Anti-theft devices in this melee, the plants from a peak of more than one thousand into the last remaining few. At this point, iron general, though still an absolute advantage, but inevitably some not, and the market has gradually entered the marketing phase. 2008, PLC solid marketing and advertising efforts and the rapid launch of new product development and service go hand in hand, becoming the great alarm of the market growth engine. Jassen 2009 PLC is beginning show great victory. In addition, Xiong Bing, iron boss later entrants to make rapid development of precarious iron status of the general's boss.
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