subject: Jazzercise Inc. Franchise Review [print this page] Jazzercise Inc. Franchise Review
Learning conventional Jazz dance is no more for fun only, but in today's environment is considered as a step forward in the domain of entertainment. This dance is also equated with great exercise for circulatory efficiency of the body. The dance steps offer good conditioning to the body with its well-measured rhythmic stepping. Practicing Jazz under the guidance of well trained teachers is necessary for the individual s in the profession of entertainment and public performance and those who wish to go for such a career.
Jazzercise Inc. was started by professional dancer, Judi Sheppard Missett in Evanston, Illinois in 1969. Her journey to success began when she moved to California for training the dance instructors in her Jazzercise program initiated in 1977. This is a program of complete body conditioning through jazz stepping and new choreographs. Popularity of Jazzercise has been beyond belief with today's strength of 5000 instructors training the students. The spread of Jazzercise Inc. has crossed the national boundaries and now is a well known brand in Latin America, Europe and Japan with an approximate number of 450,000 students worldwide.
Jazzercise, Having Fun With Seriousness
All the seriousness for conditioning the body fitness is brewed with fun in learning the jazz stepping in a special way. This was introduced by Judi in her Jazzercise body conditioning program. Her concept of body conditioning got more popularized with her book Jazzercise: A Fun Way to Fitness' published in 1981 with translated versions in France and Netherlands. Judi followed it up with the release of her album called.' Jazzercise Looking Good'.
Be Part Of Success
Despite her growing popularity and continuous pressure for expansion, Judi Sheppard decided for a very low franchisee selling fee. One can start with the brand, Jazzercise with a nominal entry fee of $500 in comparison to the prevailing market rates starting from $25,000. However, as regards to the royalty fee, the franchisees are required to pay 30% of the receipts to the company as compared to 3 to 10% royalty fee charged by other franchisors in general. Despite the high rate of the royalty fees, the franchisee instructors are a much happy lot for earning as high as $75,000 annually, which gives very attractive returns on a nominal fees for initial set up. The growing popularity of Jazzercise is of course a plus to get enrolment of a large number of students. The prospect of earning is far high with Jazzercise than any other brands of dance schools.
High-Flying Franchisee
Jazzercise is already present across the whole of the United States with over 6500 franchisees. Still, there is a vast opportunity to grow and cover the potential areas of the country as well as in foreign markets. The company supports judicious promotional efforts with as many social involvement initiatives as practical in specific situations. Take the example of her promotional visit to Soviet Union in 1990 with other fitness experts on People to People ambassadorial mission. Again in 1991, she was associated with the program, Great American Workout at the White House. Besides these, she has also induced a free fitness program for children called Kids Get Fit. The child fitness program made a reach to over a million children worldwide.
As a part of the success, you can also look for expanding your popularity and earn a handsome return.
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