subject: Five Characteristics Of The International Market, A Detailed Analysis Of Auto Parts - Auto Parts, [print this page] China Car Parts enterprises made a successful export performance in 2009, while in 2010 have high hopes for the export market. Aftermarket for boosting economic growth in the domestic automotive industry one of the troika, China's auto parts exports account for 60% -70% market. How to increase exports in the new year, market share, open up new markets, most companies have been proactive, making determined efforts. For some would like to explore the international aftermarket businesses, to fully understand the characteristics of each country is necessary after the market.
How to increase exports in the new year, market share, open up new markets, most companies have been proactive, making determined efforts. For some would like to explore the international aftermarket businesses, to fully understand the characteristics of each country is necessary after the market. China world's major auto parts market characteristics of different procurement, to make a different for different markets Marketing Program.
Europe: one point for a sub-price goods
Europe is China's traditional export auto parts market, the market demands higher quality, a high degree of after-market segment, this market is the key suppliers in China supporting the export market. In general, purchases of various buyers according to different, but the traders usually do not particularly large purchases. In the price, generally more reasonable, unlike the Middle East, Africa buyers the price is too sensitive to European buyers seem familiar with the "one price for a sub-sub-goods" rationale for the Western European and Nordic countries, in terms of quality and price Inter-like balance, is more inclined to quality.
Strong sense of brand buyers in Europe are generally required to be original documents, but the idea of such buyers is changing requirements of the brand decreased. K-car network analysis data showed that 85% of European buyers for the complete experience with domestic parts companies are more interested in China.
Buyers in Europe focused on the plight of the procurement in China is reflected in the following areas, such as the issue of product quality, product variety incomplete, certification, language, business practices, trade barriers and exchange rate risks. How to buyers to eliminate the above concerns, the domestic parts enterprises should be food for thought, once resolve concerns without fear of export smoothly.
The U.S. market: shop around, inexpensive
Americans adhere to the "shop around, inexpensive" principle, not subject to the constraints monopoly relations, freedom of choice. U.S. parts market, primarily by supporting circulation patterns, retail and distribution composed of three channels. Among them, the package includes, one parts suppliers, vehicle manufacturers and dealer network parts distribution center (4S dealership). Vehicle manufacturers usually only parts from a supplier procurement of critical modules, such as engines, transmissions, suspension assembly, etc., most of the other components through their parts distribution center in the general parts supply from the large , as well. Meanwhile, the general parts supplier may also supply parts from the vehicle center get to the other parts Sell Channels; distribution channels from the distribution center warehouse distributors, warehouse distributors and repair stations network; retail channels including specialty auto parts stores, large discount stores, membership-based shopping mall, Hardware Shops, supermarkets and DIY stores.
The United States have gold buyers in China, the main value of or the advantage of low labor costs in China, there is a set of comparative data can be seen in the United States, workers average hourly wage is 22.50 U.S. dollars, and China is 90 per minute. In addition, in recent years, some Chinese auto parts quality and other technical performance compares favorably with the U.S. products, logistics and distribution capabilities comparable to comparable U.S. companies. U.S. parts suppliers have said that even when the product shipped to North America from Asia, the high cost of logistics, sourcing parts from Ford than the cost of similar products in the United States to buy 20% to 40% cheaper, so, the United States Purchasing makers not to like?
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