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Home Insurance – The Internet Edge

Home Insurance The Internet Edge

Home insurance over internet has become the most happening business practice of today. Most of the home insurance companies are now building a profile on the internet. They are building proper websites. They are buying static IP addresses to hold their websites. These companies are becoming of the standards of the people today.

People today have become too lazy to go out and do their work. Everything is possible on the internet nowadays. The rate of dependency on internet is increasing everyday. Most people shop online. The companies deliver the products at your doorstep. One does not need to step out of the house.

Therefore, the home insurance companies also are getting in the groove. They have started services online. One can browse through their websites to get the complete information about the service. Companies have started maintaining customer bases online. The concept of customer service is now present in these companies. They have understood that customers are the only key to the business success. Nobody wants to loose a customer. The cost of gaining a new customer is approximately thrice as much for maintaining an old customer. One must take care not to loose any of the customers. Keeping a negative influence on a customer is the last thing you would want to do. This is because an unhappy customer turns three satisfied customers into unhappy customers. This is because customers believe in word of mouth more than advertisements. The customers know that the companies would advertise anything to draw the customer's attention towards them. So now, the customer has also become smart enough. They do not believe in what the companies say. They believe in their experiences.

All these facts of today force the companies to be more customers centric in their approach of business. There are customer service departments in the offices where the job is only to call up all the existing customers to check their satisfaction levels. They would keep a count of the number of satisfied and not so satisfied customers. The top management decides on newer policies for the loyal customers to increase the satisfaction levels. The top management decides other policies too. These policies are to convert the unhappy customers to satisfied customers.

This has always been an ongoing process to satisfy more customers and increase the business to the maximum level. The customer is always the king.




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