subject: How Can I Massively Increase My Exposure Online? [print this page] How Can I Massively Increase My Exposure Online?
Whilst the title to this article is very broad, I am actually going to explain a subset of this very broad topic, and refer to the concept of Viral Marketing. Whilst, to a new marketer in the internet world, this may sound like an exotic disease being passed around, it is in fact, a well recognised, and very important cog in the network of marketing wheels. Put another way, viral marketing is about a report, or document that is freely passed from one person to another. It's that simple. Now, let's expand on this explanation.
In the same way that you are often able to pick up business cards at various business venues, or are able to pass on recommendations of places you have been to that you thought were good, in terms of service, and quality, you too, can also receive free reports, often in return for handing over your name or email address to a website owner. The report is designed to be a short document that provides valuable information that will help a reader solve a problem, and provide valuable information at the same time.
In many cases, the reports are written in such a way that they may be freely passed on from one person to another, through the reader's network. It is a common way to ensure that good information is circulated to as many people as possible. In so doing, several goals are achieved at the same time.
o The website or report owner gets greater exposure for their product or service.
o They provide greater value to the reader of the report,
o They help to build trust, and a reader relationship.
o By providing good information, they are helping the reader solve a problem, or have a question answered.
o Typically, the above will encourage the reader to share the report with others in their network, particularly if there is something in it for them as well.
Whilst the concept of viral marketing has been around for a while, it is becoming more popular, as more people are appreciating the power, and simplicity of it. In many cases, the simple acts of marketing can be more efficient, and create the results you are looking for, compared to the more complex marketing strategies, often costing much more in time, and money.
The above principle is as useful and beneficial to both newbie, as well as seasoned marketers, online or offline, It should be noted that with imagination, you will be able to massively increase your results from viral marketing. It doesn't not only have to be online.
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