subject: How To Cleverly Side-Step The Following 3 Adwords Mistakes [print this page] How To Cleverly Side-Step The Following 3 Adwords Mistakes
Google AdWords has a lot of potential when it comes to driving targeted traffic. There is a reporting time lag for traffic numbers with Adwords, but once a campaign is made live then impressions will start happening immediately depending on your ad position. Yet, we do realize lots of people have had different, and unpleasant, experiences with Adwords. If you want to give yourself the highest odds of success, then you'll find some Adwords educational material and learn it. There are definitely some costly mistakes you will want to avoid with Adwords, and that is what we're going to talk about in this article. As you know, the number one location for an ad must be occupied by someone. That may seem highly desirable because you're thinking that the most number of people will see the ad in that number one spot. However, things are a little different with PPC and AdWords, and you have to look at things differently. Here, one of the main reasons why the top ads get the most clicks is not because they want your product but simply because it's the first ad. You know, so many people are just wandering aimlessly on the net, and they'll click on the ad you paid for, in that spot, just because - no other reason - just because it's there. You'll find many such 'browsers' clicking on the top ads just to see what it is all about. And since you're actually paying top dollar for that high position, you don't want to end up having a bunch of uninterested people clicking on your ads. So, ok... you want to be a little bit lower on the ladder; maybe in the third or fourth spots. This is where only the serious searchers click, because they've gone through the other ads to reach yours. Another advantage is your CPC's will be lower for those positions. What you simply have to do is make your keyword bids force them to put you in that area. Another AdWords mistake is not focusing on the use of negative keywords. Let's face it, you would never want any of your AdWords campaigns to bomb or prove to be a loss. Perhaps the final result of either having too few, or no, negative keywords is that your Quality Score will drop, and nothing good ever comes from that. The more relevant negative keywords you can think of and use, the more money you will save. Pay per click traffic is targeted to begin with, and that's why advertisers like it, but your negatives will make your traffic even more targeted which is incredibly good. If you engage in PPC advertising with other search engines, other than Google, then you will discover that adding and using negative keywords is extremely easy. Think of them as just a big filter, and your impressions decrease because your ads are not displaying when someone inputs one of your listed negative keywords. Your raw keyword lists will very likely contain many possible negative keywords. Be sure to purge any negatives if you're using them, and do include them always and keep building your list. When you're just beginning, do keep your cool and avoid becoming too excited with it all. You can help yourself make better decisions if you get in the habit of just keeping cool and calm about your PPC campaigns. It's really not so easy as getting in front of a bunch of traffic and surfers. Keep a close eye on your daily budget, and do establish a daily ad spend budget that is money you can afford to lose. Begin slowly and see how your ads and offer converts, then evaluate the situation and proceed from there. In summary, every successful Google AdWords Advertiser has made mistakes at some point of the time. So, find a credible source to learn AdWords from, and then get moving on it and don't look back.
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