subject: Aarkstore Enterprise Aol Company Analysis - Mobile Ad Strategy Fuels America Onlines Renaissance [print this page] America Online (AOL), once the leading Internet service provider, is rejuvenating its flailing brand by expanding its portfolio of products and services, recruiting talented leadership, and moving assertively to capture market share in the burgeoning mobile advertising industry. Although it faces near-term challenges from bellwether online properties such as Google and Doubleclick, AOL will likely emerge among the top five mobile advertising network leaders through 2013. Brand marketers looking to leverage AOL's mobile services should tread cautiously until mid-2010 when the company has firmly re-established its mobile brand strategy.
This report provides a concise and highly impactful analysis of AOL's business prospects, competitive analysis, SWOT analysis, and Mind Commerce's proprietary analysis of the Mobile Advertising Network Vendor Landscape. This must read report will help anyone involved in mobile advertising better understand business strategies, competition and the direction of product offerings and solutions.
Key Findings:
America Online (AOL), once the leading Internet service provider, is rejuvenating its flailing brand by expanding its portfolio of products and services, recruiting talented leadership, and moving assertively to capture market share in the burgeoning mobile advertising industry
AOL recently decided to discontinue its Platform-A brand and will house all of its advertising functions under the aegis of AOL Advertising. This unit will include the company's premium ad sales on its owned properties, its Advertising.com third-party advertising network, and its AdTech advertising server operations.
AOL's growing suite of products and services builds on its core competencies in the buy-side and sell side of media. While a merged AOL/Time Warner continuously bolsters its presence in print and online publishing, the company is making great strides in unconventional media solutions, including mobile.
