subject: Interest Truly Pays Dividends [print this page] Interest Truly Pays Dividends
The main motive behind manufacturing is to make sell the goods. A theory that catalyzes the sales rates is called the AIDA theory. The final aim behind promoting a particular good or a service is to boost the sales. The AIDA model presents a theory that will boost the sales of a particular product.
The AIDA model is based on certain principles. The theory believes that the advertisers will be able to mold the minds of men by influencing them to believe in the particular product. AIDA marketing is about networking your goals. Its success can be attributed to the financial freedom of the consumers.
Let Us Get Into The Details Of This Sort Of Network Marketing:
ATTENTION: the very 1st step is to draw attention of the customers towards a particular product. Right at the outset, the product must catch the attention of the consumers. The sellers should be aware of the problems of the consumers and should try to solve out those problems with their product. There are certain tricks of the trade. The headings should be written in bold format. They may be highlighted with bright colors. Certain words should be mentioned like "free", "discounts" etc. these words are very catchy.
INTEREST: attention building process leads to the interest part. But it is not sufficient to build interest. You need to hold on to the interest as well. Gradually the interest needs to be intensified. The sentences should be short. They are usually effective in catching the attention of people. Absolutely plain language should be used. Innovative language should be used. The common ones sound regular and unattractive. Big words and jargons are not to be used. Highlight the USP s of your product. But do not be dishonest. Unreal promises sound fake.
DESIRE: desire to possess the product should be built in the hearts of the customers. They should think about buying the product because of the benefit that it promises. The look of the product can be changed and made more attractive. Visual effects can be used enhance the quality. The USP s should be presented in a very prominent way. Show things like how fast the product works and how effective it is. You can also show that the product is the best amongst the kind that is available in the market.
ACTION: the above mentioned steps must be followed religiously. This will motivate the customers. They will be manipulated to take actions. The AIDA system of marketing strategy primarily focuses on the reaction of the consumers and the steps that must be adopted by the marketers to derive that kind of reaction.
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