subject: Will Thailand be able to recover its faltered tourism in 2011? [print this page] Will Thailand be able to recover its faltered tourism in 2011?
Earlier in 2010 there lingered remains of the Red Shirts protests in the form of faltered tourism. Protests emanated riots that emerged out of the political predicament, smaller rifts that over the years resulted from the broadening class differences, turning out to the widening gap which misconstrued the government initiatives. Thus, social anxiety and chaos were the reasons that raised concern over Thai tourism this year.
In the wake of scenic views and idyllic serenity, where travelers round the globe prefer the most salubrious travel resorts, while at the same time considering what appears suitable to their pockets, the name of Thailand' is what at first strikes to their minds. However, this year the political turmoil of what the media portrayed has kept the tourists back away to visit Thailand. This would be a billion pound loss for Thai tourist agency. Albeit, Thailand has won the TripAdvisor Traveler's Choice 2010 awards for the most beautiful beaches and for encompassing the most sightseeing destination in Asia, this does not suggest that tourists throughout the globe, particularly the masses that come from Arabian Travel Market will not trust the news coverage of what has kept Thai tourism up to these days.
"A lot of foreign tourists have already cancelled their trips as they don't feel safe to come to Thailand. The business losses are beyond our expectation now" said President of the Thai Tourist Council Hiranyakit Kongkrit. According to economic report of the Bangkok Post, Thai tourism industry has lost 66 billion baht, which is expected to rise to 120 billion baht (Chatrudee Theparat and Pitsinee Jitpleecheep, Bangkok Post).
An ill wind is wielding Thailand, for which we can expect the Tourism Industry will experience the worst loss in the history of Thailand Tourism. The question that comes out of the conflicted arena is that, will Thailand be able to get over with the situation; will it be able to build the demolished towers of trust on foreigners in the coming year?
The answer is, it can but after demonstrating a hard line before the target market. From the scratch, the Tourism authorities ought to acquire the shattered trust of the foreigners. Gaining the insight of the news coverage and then responding to it are two different, yet complicated procedures. In order to retain tourism, Thai authorities need to negotiate with the media industry. This, by far, will be the most convenient solution to tourist industry after suffering at the hands of political turmoil.
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