subject: Secret PPC by Armand Morin Reviewed [print this page] Secret PPC by Armand Morin Reviewed
I was fortunate enough to be an attendee at Armand Morin Live in London back in November 2009, I have to report, as an Internet Marketer, this was a superb weekend of learning.
A key ingredient was the presentation of his new AdWords "how to" product Secret PPC which I saw live on stage.
This Was A New Strategy With Very Low CPC
Now, I can't say too much about what's in Secret PPC without giving the game away totally, but I'll tell you the results I saw from implementing the strategy. You see, AdWords is becoming expensive to play by the normal rules. Many of my campaigns were becoming marginal on straight forward PPC ads.
I'd recently had a play around on MSN and Yahoo with varying results. I definitely wanted to stick with Google as the traffic is better and there is definitely a lot more of it, but it was beginning to get a bit costly
So, I sat there glued as Armand presented the strategy there, live on stage. At first I thought it must just be his dollar buying power that was keeping his cost per click down as low as it was, but he assured us that in most markets clicks can be purchased at less than $0.05 / click.
There were examples of other Armand Morin students who had used the technique to build lists of 20-30,000 at just a few cents per click. Imagine a list that size built in double quick time at virtually no cost.
So, I vowed to try out Secret PPC as soon as I got home.
Sunday night huddled around the PC I built and put up my first Secret PPC campaign in the Parental Software niche.
I had been paying $0.75 - $1.03 for normal AdWords clicks. The Secret PPC campaign came in at 3-4 pence (UK money, Google has now changed UK customers to GBP). Talk about gobsmacked! So, over the next week I started up Secret PPC campaigns in every market we worked in.
Not only did my cost per click drop to these remarkable levels, but the number of clicks was massively increased as well.
I couldn't believe the difference.
By the way, you will get a much lower click through rate, but this is OK. The exposure this type of campaign gets is much wider and there are thousands of impressions. But...these low CTR's are actually O.K on a Secret PPC campaign, because...the normal rules do not apply!
Since I started implementing Secret PPC in late November I have seen my CPC drop dramatically across all of my campaigns. The number of clicks has also increased by a factor of 7-8 and our profitability has increased by...wait for it...200%! Stunning figures and the best reason I can find to get your hands on Secret PPC.
The bottom line, I have come to trust Armand Morin over the last two years. Yes, I know some of his stuff is expensive, but I guess the reason for that is it works.
Secret PPC works at all levels our results prove the point conclusively! Highly recommended.
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