subject: Using The Adwords Keyword Suggestion Tool [print this page] The moment you log into your Google AdWords account, you will be confronted a large number of very useful but very intimidating tools. One Adwords tool will enable you to proof your ads for errors. Another tool will allow you to optimize your content. Yet other tools will allow you generate an astonishing number of useful reports. Adwords tools will empower you evaluate how well your ads are performing against other sites. Adwords will let you know how your ads are doing within their chosen demographics, and you can find free and user-friendly tools that allow you to do a whole lot more. But probably the most powerful tool you will find is the Google Adwords keyword suggestion tool. You will find this to be an indispensable aid taking ad data from across the Google network to generate a list of potent keywords along with their recent search data and cost.
To begin, you should generate your own list of some basic keywords. This list of no more than 15 words will give AdWords the data to generate new words and phrases for you. You can either find these keywords directly on your web pages, and Google can do that for you automatically, or you can brainstorm you own list based what you think your most profitable visitors would search for if they wanted what your website provides.
Your next step is to input your list into the keyword suggestion tool. Enter your keywords one at a time. You could input multiple keywords all at once, but if you do, there's a high probability the suggestion tool will return a list of hundreds of keywords that don't really relate to your Adwords campaign. It is far more efficient to limit yourself to only one keyword at a time, letting the the keyword suggestion tool generate related terms that you may be able to use.
Every time you search a word or phrase, Google will suggest other words or phrases that match websites with similar content, or Adwords campaigns that bid on the same words you chose. The suggestion tool will also provide an estimate of traffic per month, how much competition there is for the word or term, and current prices at various rankings on the page.
Moreover, Adwords gives you dozens more options that will tell you even more about your keywords. You can generate monthly traffic charts, telling you how the popularity of your keywords goes up and down throughout the year. You can get an estimate of the position of your ad on the page at various prices, and you can get an estimate of the number of clicks you can buy based on last month's search volume, average search volume, and which month the search volume for that keyword is the highest.
It almost goes without saying that each of these bits of information is important in choosing your keywords, but it is still up to you to select words that you know match your service or your product as it is described on your pages. Don't go for a high volume, low competition search phrase just because it is cheap. Don't choose any word that does not you sell your site. Never throw your money away. But if you wade through your research and stay creative, you be sure that every keyword you choose for your Adwords campaign will drive traffic to your site.
by: Justin Harrison.
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