subject: Are You Offering A Free Gift With Purchase? [print this page] Right now, in this economy, it boils down to the customer experience and feeling value in what you offer more than ever before! Vendors who are able to offer the most perceived value to brides in a way that solves her problems are staying booked! In fact, we just booked another wedding that well make multiple 5 figures on and a lot of it has to do with the extras involved!
No matter the budget, brides have one major thing in common: they want to feel special leading up to and on the big day! So, what extra bonuses, or gifts can you offer that add a lot of extra value without costing you much in terms of m.oney? Think of the free gift with purchase at the makeup counter that drives business or info-mercials that throw in all kinds of amazing bonuses that youd almost buy no matter what!
Package it to s.e.l.l. Its so important to package your bonuses with your package so that it makes sense. For example, dont throw in free coffee with your full-service package. That makes no sense and doesnt close that sale any faster! It does nothing in fact. Instead, offer bonuses like a f*ree engagement photo shoot, f*ree bridal luncheon cake, f*ree rehearsal dinner planning whatever costs you little but means a lot to her!!
No monetize your freebies. Just like youve probably seen a thousand times on TV or in other industries, always put a do11ar value on your bonuses. You want them to understand the extra goodies that theyre getting just because they are booking you!
Offering your bonuses within a limited time also seals the deal much faster! By throwing in your added incentive if they book your services by tomorrow at 5pm, you will help them to make a decision much faster instead of just thinking about it and its well worth that extra offer you added to their already fabulous package!
Your Bride Attraction Assignment:
What extra bonuses can you add to your packages to make this even more enticing for brides to buy from you? Keep it super simple, make sure that it is related to what you already do, and do NOT break the bank with your bonuses This is simply meant to push them over the edge, not drain your bank account!
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Event Planning entrepreneur Natalie Bradley publishes the "Bride Attraction" weekly e-zine. Get your F*REE audio course: "5 Ways to Recession-Proof Your Wedding Business...Starting Today!l" at www.BrideAttraction.com
by: Natalie Bradley
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