subject: Carefully With The AdWords Common Mistakes [print this page] Carefully With The AdWords Common Mistakes
Creating a single ad and expecting it to bring you success is the wrong way to go about things. Your ad copy could be second to none, but you should always have more than a single ad so that it's switchable once the traffic begins coming in. Google Adwords is an outstanding marketing tool designed to bring plenty of targeted visitors to your site simply leveraging Google's own massive traffic numbers. There are many small and medium sized businesses that depend on AdWords to get traffic to their websites and generate regular sales. Adwords has become so popular simply because it allows business owners to receive high quality, fast results. Webmasters have plenty of marketing and promotion options, but if you want real results, Adwords could be the solution you're seeking. But when you're starting out, there are a few mistakes you should be aware of so that you don't lose a lot of money on your campaigns. Below are some of the more common Adwords problems and errors you should try to avoid.
When you sign up with Adwords, you'll find that there are selections for creating campaigns that you can tailor so that you can get a great ROI. Many don't see these options and so they end up not getting used.
Phrase matching is one such feature that you should use at all costs. When using this feature you can either go for broad match, exact match and phrase match. By default the "broad match" option will be selected but don't stick to it. Broadly matched keywords aren't targeted in any way. Phrase match is ok, but exact match will give you much better results. The more exact your phrases are, the higher your chances will be of reaching out to the people you're trying to reach. Some people, when first beginning Adwords, think that traffic won't be as targeted if they exact match their keywords, but that's incorrect.
If you have a product or service, a common mistake people often make is not identifying the unique selling point, or USP. If you don't know your product inside and out, you can't target an ad that's successful now can you? You must be able to say why you're different or else you'll look just like all those competing against you. Are you aware of how you're different than those competing against you? What do you give that the others don't? You will want to create your USP if you can't readily identify one. To be successful with Adwords, however, you will need to position your product accordingly.
When you first set up your Adwords account, the content network is set to 'on' by default. If your aim is to attract high quality traffic without wasting your money, uncheck the option that allows your ads to be shown on the content network. You may get a lower quality of traffic with the content network. While you may get a lot of ad impressions, you may also only get a low click through rate. The idea of using Adwords is to aim at a higher CTR, but if your ads are shown to people who aren't interested in your offer, you'll only get a few clicks. And when you do receive those clicks, they tend not to have a very good conversion rate.
All in all, Adwords enables you to get the traffic you want and make the money you want, too. The only way to get success from Adwords, however, is to be smart about your ad campaigns and to not make the mistakes listed above.
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