subject: Using An Online Presenter Can Boost Web Conversion [print this page] There are over 1,733,000,000 online users around the world and over 235 million searches done on Google a day. The world of the internet has become rich pickings for online businesses wishing to market there products, services or ideas to a global audience. With so many businesses now online, it is a critical decision for the webmaster, to be first found, and second to keep the customer on the site long enough to get there attention and guide them to carry out a call to action, whether that be buy a product, sign up for a newsletter, or join a forum.
One of the most influential ways to convert a customer, is through multimedia and especially a online presenter. It has been proven that visitors to a online site, normally have a very short attention span. Seven seconds to be exact. This means the business, has seven seconds to captivate there audience before they leave, or worse leave and purchase from a competitor. By the use of video on a site, the visitor is naturally drawn to the image, and will pick up more than 30% more information than if they just read just content on a site.
Online Presenters Capture The Attention
One way to convert the customer is by the use of a walk on Online presenter. Walk on web presenters are usually professional actors/actresses or for a special touch some busines owners will take the role of online presenter themselves. Usually all that is needed is for the online presenter to walk on from either the left or right hand of the screen and deliver a short introduction message pointing out the key features.
Online Presenter Video Tour
Another idea is to use video as a marketing tool for a businesses products and services. This can be either in the form of a direct inernet marketing about the business, offering a walk through of the store, interviewing staff members and even the owner of the company or a instructional/how-to-video solving an every day problems, for example changing a car tyre. This engages the user without it feeling like there forced into a sale.
This can be seen as a daunting and impossible task for the company owner, but it need not be. A video production company can outline the steps needed to provide a successful video, and help with scripting, editing, filming, casting and more. Some will even distribute your video content.
by: Neil Maycock
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