subject: Online Vs Traditional Advertising [print this page] Advertising is a form of promotion of products and services by a marketer. A businessperson has made use of this form of marketing in different ways and means to sell his goods and services in the market. It encompasses a wide array of techniques and strategies that deal with the selling a product. It is also used by the marketers for the purpose of building a brand image of a corporation. A marketer uses advertising continuously to expose the brand or product to the target audience in the market and encourage customer loyalty towards the product as well as the company.
What are traditional and online promotions?
The traditional advertising is presented to the world in the form of print media such as leaflets, brochures, newspaper and magazine ads and much more. The radio advertisements, television ads, trade shows and billboards fall under this category. With the development of World Wide Web, advertisers found great potential in this medium. They started tapping and exploring business opportunities using the Internet medium. In todays modern world, Internet has emerged as the most effective and therefore popular medium for the purpose of advertising. Consequently, the world witnessed the dawn of online advertising in 1980s that developed further. Online banners were introduced for advertising goods and services of the entrepreneurs. Gradually, the use of online promotion became widespread due to the countless and effective advantages.
Which one is the best out of both the forms?
Traditional marketing is used by the marketers even in the current market scenario. Businesspersons use this form of promotion for the purpose of providing maximum exposure to the target audiences of a companys product or service. If the target customers get exposed to a product constantly and often, they tend to remember the product for a longer time and can recollect it at the time of purchasing. However, internet advertising such as banners is useful as it can reach out to wider set of customers. The results are also traceable as compared to traditional promotion. It more affordable and consumes less time, money and other resources. Therefore, online promotion is more effective in delivering results for a company. Today there are many banner software available that can create enticing banners for the business.
by: Daniel Hopper
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