subject: Make Money Online - Strategies For Short And Long Term Goals [print this page] Every successful Internet marketer knows that in order to make money online, you need to have both short and long term goals. With these goals, you need to implement certain strategies that will see them through. With Internet marketing, there are basically two different types of strategies to achieve both goals. These strategies are SEO and PPC.
SEO (Search Engine Optimization) - For Your Long Term Financial Goals
SEO is a great technique (or rather set of techniques) to utilize when aiming for long term goals. This is because it is a slower process that when you are consistent with it, over time you will begin to see the results. Do not let this discourage you, because these results are more passive. You have already done the work, now you sit back and get rewarded for your efforts. It takes on a residual effect, so to speak.
There are several ways to make money online using SEO in your marketing efforts. First is online SEO. This is where you optimize your website. You do this through your titles, keywords, content, anchor text, links, meta tags, image alt tags and other things. Search engine spiders crawl sites on a regular basis and use this information to see where to index your site. The more relevant your site is to user's search queries, the higher up your site is indexed in the search engines.
The other form of SEO is offline. This is where you build inbound links (sites add your website to their pages without you having to reciprocate). You can do this through writing articles, commenting on do-follow blogs, forum posting, social network sites, social bookmark sites and more.
PPC - For Your Short Term Financial Goals
PPC (pay per click) is basically the best form of marketing to use when you are looking to make money online quickly. This is because it generates traffic to your sites almost instantly and depending on your keywords you bid on, typically you receive a great deal of traffic too. The downside to PPC is that it can get expensive if done incorrectly. If you go bidding on too broad of a keyword, you can find yourself paying $5.00 or more per click. Unless you are receiving a commission of at least $100 and your conversion ratio looks like 1:5, then this is not good. It is advised that you at least take a basic course on PPC before you attempt this form of advertising, otherwise you will burn a huge hole in your pocket.
No matter what you decide to do, whether it be search engine optimization, PPC or both, it takes effort and consistency to make it work. Always track your results, keeping what works and tossing out what doesn't. Allow a few weeks before making a decision that something is not working. Be constantly developing yourself and your skills. Try new forms of marketing along with these basic two to achieve even greater results.
Internet marketing can be both fun and rewarding. Set yourself a daily schedule and stick to it. Keep working on your goals. Once you get going, you can do both the SEO and PPC methods to make money online right away while you are building up your more passive stream of income. This is how the successful Internet marketers do it.
by: Jimmy Cox
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