subject: Top Travel Agent Boost For Malta [print this page] The Malta tourist authorities have scored a major coup and helped secure Malta's short and medium term future as a leading Mediterranean holiday destination recently, after it concluded deals with two of the UK's top travel operators.
The agreements will see the island promoted well alongside Mediterranean competitors both in print brochures and via their respective online presence, but importantly Malta will be featured as a top destination in external media advertising as one of the locations offered to holidaymakers.
The really good news for the island is who the agreements have been signed with.
One of the companies is Saga Holidays. Saga specialises in travel for the over 50's, and have built a reputation in the UK for excellence, and as well as being a household name is one that the British public trusts.
Malta holidays have been popular with the over 50's for quite a while, and it is only in recent years that the island has seen an increase in visitors from younger generations.
As well as the summer, the island holds appeal for those who have retired due to the good Malta weather over the winter months, when people take a two or three month break to get away from the British winter.
The other travel company who will be offering Malta actively to its clients is, along with Thomson Holidays, Britain's best known travel agent Thomas Cook.
Unlike Saga, Thomas Cook Holidays cater for all age groups, and appeal to couples, singles and families alike who are thinking of taking a Malta holiday.
The company offers a seven day a week service and has a good reputation for customer services, with an internet site that allows tourists design their own holiday.
It allows consumers to choose which hotel to stay in, and incorporates not just their own airline but others too who provide flights to Malta - options are for build your own and taking part of their offerings, or choosing a package holiday.
When it comes to choosing which hotel to stay in, reviews can be read on the travel site, or at an independent reviews site, which gives information from previous guests who have stayed at some of the Malta hotels recently.
All in all, it's good news for Malta.
by: Henry Ashworth
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