subject: Industry Association Predicts Record Online Spend on Christmas Day [print this page] Industry Association Predicts Record Online Spend on Christmas Day
The industry association for e-commerce, IMRG, has predicted that online shopping spend wil reach record levels this year, with over 150 million expected to be spent online on Christmas Day alone. It is believed that this figure will double on Boxing Day.
The findings are reinforced by separate analysis carried out by Visa Europe, whose estimations are in line with those of IMRG. Visa believe that some 960,000 transactions will be made on Visa cards on the 25th December, accounting for approximately 36 million. If it is true that Visa transactions account for 1 in every 4 spent, the 150 million estimation seems about right.
With the consistent growth witnessed over recent years in the field of e-commerce it is no wonder that record numbers are being predicted. Even the extreme weather conditions this winter and the disruption to many online order deliveries have failed to halt the constant flow of online traffic to e-retailers.
In previous years, the busiest shopping day has been the 23rd, when people make last gasp attempts to complete their shopping, and that trend is expected to continue this year. Visa Europe expects to process some 26.5 million transactions in total, generating more than 1.2 billion. Furthermore, Visa predict that half of all Visa transactions made on the 25th will derive from online shoppers.
The prospect of bargain buys on Christmas Day and Boxing Day attract shoppers online, and has to a large extent replaced the traditional venture to the sales beginning on the 26th December. With the continuation of the adverse weather conditions, it seems that the traffic flow online is set to continue.
The 24/7 nature of the internet is best exemplified at this time of the year, and it shows that online retailers must be on the ball at all times. Even on the big day, shoppers are not content to miss out on a good deal. This research demonstrates, if nothing else, the power of the internet at Christmas time, and the increasing significance of e-commerce. With this in mind, it is crucial for retailers to have effective Christmas campaigns in place not only in stores, but also online. In order to achieve the best possible ROI at Christmas time, a Christmas search engine optimisation campaign is a must for all e-retailers hoping to grab their share of that 150 million spent on Christmas Day.
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