subject: The Next Generation Of Takeout Customers Are Found Online! [print this page] The best restaurant businesses that I know of have an uncanny ability to move with the times. If you really think about it, individuals eat at your restaurant in waves, or in seasons. You see them regularly for a period of time and then they move on for one reason or another. It can be as simple as moving to a different town, or a change in life circumstances. Perhaps they were a college student when they regularly frequented your restaurant but now have a family, or perhaps it was a favorite when they were dating someone special and now that the relationships is over, too many memories are tied to your establishment. Whatever the individual story, restaurant owners should always be looking for ways to bring in the next wave and next generation of customers.
The key question that most restaurant owners ask marketing companies is, where can the next generation of restaurant or takeout customers be found? This is definitely a key question and thankfully, at this moment in time, the answer is quite simple. The next generation of takeout and restaurant customers can be found online. This is something that large chain takeout restaurants like Dominoes, Papa Johns and Pizza Hut have been aware of for some time. In fact, they have invested huge amounts of money meeting people where they are online and found success with it. Previously, it was not very easy for the small restaurant owner to compete with major, international brands but this has now changed. Takeout portal web sites let even the smallest restaurant receive unlimited food orders via the Internet.
Benefits of small restaurants accepting orders via the Internet:
- It is the easiest way to handle a takeout order
- Pre-typed online orders eliminate misunderstandings and order mix-ups
- Customers are never turned off by a busy phone signal
- No employees are needed to assist with orders
- Customers are never put on hold due to another order coming through on a different line
- Several orders can be placed at the same time without taking up employee time
- It is more cost-effective than phone-in takeout orders
The development of takeout portal web sites has changed the way many owners of small to medium-sized restaurants do business. Takeout portal web sites are sites that allow restaurant owners not only to post their business information online (mini-web sites), but also to post their menus and receive takeout orders via the Internet. This is new technology but it is not too complicated for non-technical people to use. And, the only equipment you ever need to buy is a small receipt-style printer.
If you are a small to medium-sized restaurant owner, the technology to receive takeout orders online is already there waiting for you. When you are ready to connect with the next generation of takeout customers, find a takeout portal web site that you like, where you can post your business details and your menu online for new takeout customers to see.
by: Simon Webber
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