subject: Should Insurance Agents Blog? [print this page] Should Insurance Agents Blog?
Originally called a web log, a Blog is a chronological online journal. Individuals can use blogs to share their interest with the world. For example, someone may want to blog about their travels or to share new recipes. In a business setting though, blogs are best used toprovide valuable information toconsumers on subjects relevant to the product being offered. For instance, an auto insurance agent could use a blog to offer safety tips to drivers, what to do in the event of an accident, and so on.
By providing information that is directly relevant to your agency's services and products, you are providing keywords to search engines that potential customers search for when shopping for your services. In addition, keeping fresh content on your website is one of the most effective ways to increase your insurance website's page ranking with search engines.
Starting Your New Blog
When initially starting a blog it is probably best to stick with a free service. This will give you the opportunity to get up and running quickly. There are several free blog services available, such asWord Press or Google Blogger. While your abilities will be limited with a free blog service, they are a cost-effective way to get your feet wet.
What to Blog About?
The subjects available to an insurance agent are endless. Take a moment and think about all of the questions you are asked on a daily basis.
How can I lower my auto insurance rates ?
Is anyone covered to drive my vehicle?
Do I have a grace period?
What can I do to lower my premium?
Replacement Cost vs Actual Cash Value
Does Homeowner's Insurance Cover Flood?
You are answering these questions consistently. Now all that is required is to sit down and write out those answers.
Advertise Your Insurance Blog
It is time to let people know you have a blog. Tell your customers, your companies, casual contacts, etc. Advertising your blog can be as easy as including a link in your email signature, a note in letters sent to customers, or mentioning it in your on-hold message. Also use social media venues, such as your Facebook and Twitter account,to advertise your blog posts. Social media is a very effective way to increase traffic to your website.
Initially creating a blog can appear to be an overwhelming and time consuming task, but it doesn't have to be. Share the responsibility among your staff. What better way is there to learn then to have to prepare to teach? Assign eachstaff member a topic and give them time to research the topic. It is very possible some of your staff will be reluctant because they lack confidence in their writing abilities. Just reassure them, writing is perfected with practice and blogging is the perfect opportunity to practice those skills.
Creating and maintaining a blog for your insurance agency can provide a list of benefits increase your website traffic, develop loyalty and trust with customers and prospects, and as a means to expand your knowledge as you and your staff researchtopics. The time and effort you invest on your blog will offer great returns.
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