subject: Global Construction and Architecture Supplier Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery [print this page] Author: Aarkstore Enterprise Author: Aarkstore Enterprise
Global Construction and Architecture Supplier Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery
Summary
Global Construction And Architecture Supplier Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery Global with ICD Research that analyzes how the media spend, marketing and sales strategies & practices and businesses of suppliers, manufacturers and distributors to the design and construction industries are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of architect and construction suppliers. The report also identifies suppliers and construction contractors, architects and developers future growth, M&A and investment expectations that will impact the architecture, construction and real estate industry. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.
Scope
- The opinions and forward looking statements of over 550 construction suppliers, distributors, product manufacturers and architects, developers and investors have been captured in our in-depth survey, of which over 55% represent Directors, C-levels & Departmental Heads
- This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the worldwide construction and design industries
- The report examines current practices and provides future expectations over the next 12-24 months
- The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
- Key topics covered include media spend activity, marketing and sales behaviors & strategies by suppliers to the construction and architecture industry and how these have been affected by the recession, as well as threats & opportunities, sector and region growth forecasts and business confidence among both buyers and suppliers.
- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
- The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
- The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
Highlights
- 49% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 28% looking to decrease it
- 27% of industry players are adapting product portfolios or positioning to meet clients cost pressures
- 4 of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge
Aarkstore Enterprise is a leading provider of business and financial information and solutions worldwide. We specialize in providing online market business information on market research reports, books, magazines, conference at competitive prices, and strive to provide excellent and innovative service to our customers. Our customers include more than 700 leading financial institutions, professional service firms, consulting, law and accounting firms and other corporations throughout the world.
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