subject: Himfr Reports Aokang Sina Into Strategic Partnership [print this page] November 29 afternoon, Aokang Group and Sina signed in Wenzhou, the two sides formally entered into a strategic partnership. As the largest private shoe companies, Aokang Group has become the "2006 Internet Grand Ceremony" of the total title Commerce; Sina as the world's largest Chinese portal website, the ability to help Aokang Group to maintain the legitimate rights and interests in international trade, Aokang and other Chinese companies on the EU anti-dumping proceedings in full report.
At the signing ceremony, the two sides issued a "Aokang try anti-dumping rights, Sina strong solidarity with the national industry," the joint declaration, announced that they will integrate resources to jointly maintain and support China's private enterprises in international trade and the legitimate rights and interests. Aokang Group President Wang Zhentao, Sina, Du, vice president, said the declaration of cooperation, both sides will be based on "cooperation altogether wins" the goal of integrating their resources in many, many areas of development cooperation opportunities, and a full range of in-depth cooperation in a mutually agreement.
Sina CEO Wang Zhentao opened for the Aokang Sina personal blog to record their response to the whole process of EU anti-dumping; Sina open up the topic of anti-dumping cases Aokang tracking reports, and set up special forums and networks to conduct live interviews with people; Sina is China's shoe the industry's first corporate university - the University opened up Aokang workplace training and other related sections. Sina WEB2.0 will also provide the latest technology Aokang network marketing.
Aokang Group spokesman, said Zhou Wei, Aokang general title "2006 Internet Grand Ceremony", except for a series of continuous image transmission line, the Aokang also through its more than 3,000 stores, together Network Festival 2006, launched a series of offline promotions.
Can be said that this was a far-reaching shake hands, Aokang and Sina-way through the sword, and seek common development.
Du said vice president of Sina, Sina Aokang by the sword, creating room for cooperation with the traditional industries to improve in the shoes industry and the influence of private enterprises, to build cooperation typical case, and by Aokang anti-dumping duty to create the image of the media. Appears in the Aokang President Wang Zhentao, Aokang by the sword, Sina, to create the first brand shoes, innovative marketing model of traditional industries, but also by the influence of the media as Sina Aokang anti-dumping and fueled public welfare.
According to reports, the first hand Sina Aokang ads into more than 10 million yuan. This is also a network of domestic shoes enterprises currently the largest investment in marketing. Sina will provide interactive marketing, placement-type marketing, event marketing, cross-media marketing, and end with the Aokang Group promotions combined.
Wang Zhentao said yesterday that China's shoe industry Aokang the first one in the online advertising business. With early Aokang and HC, Tencent QQ cooperation, saw the tremendous potential of online media. The cooperation with Sina, is to further expand the Aokang network resources, increase Aokang of information technology.
Analysts believe that private enterprise Aokang largest global Chinese website Sina and signed a strategic agreement, Chongfen Description of Private Enterprises in the strategic network is increasingly aware of the importance and urgency of promoting full use of networks to serve our national brand in the international community started awareness, enhance brand competitiveness.
by: himfr
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