subject: Get An Edge Over Your Competitors [print this page] Are the thoughts about your competitors PPC campaign management strategy giving you nightmares? You can now stay informed about your competitors pay per click plans on a weekly basis through a competitive research program. The research includes exploring competitors website regularly and identifying key terms and ad texts of their pay per clicks.
This competitive research, when done regularly, offers a lot of benefits including a significant boost in web traffic and sales. It also provides you with the information about the updates of their ad texts, giving you an advantage to review and make better your pay per click campaign.
The research also enables you to keep a check on the new market entrants which is something a business organization or a company should always be aware of.
Moreover, knowing your competitors exact position on the pitch allows you to put forward a better proposal to potential clients. Cracking the best deals with the client helps improve your PPC campaign management, giving you better search engine marketing results. However, this is possible only when you research regularly.
The best way to keep up with this competitive research is to create separate tabs for different competitors in a spreadsheet. Notice major changes that take place in the competitors ad text or ad position. Jot them down along with the dates and then try to correlate the data with your own account.
Following this simple research strategy can make you stay on the top and can help you grow your business effectively.
by: Nimit Shah
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