subject: Home-based Business: How To Market Your Acupuncture Practice [print this page] The best marketing tool for your acupuncture home-based business is you. When you have stories to tell, the audiences are likely to sympathize and relate to you. Many acupuncture practitioners are successful after they tell potential clients of how acupuncture brought relief to their otherwise hopeless condition.
Presentation is very powerful, especially if you use slide show. Target the areas that are very important. You may tackle subjects such as diseases, what makes a person sick or disabled.
Then, integrate the principles of Acupuncture and how it can help alleviate pain and suffering, and sometimes, heal the ailing conditions of a patient. It is best to tell a personal story of how grateful you are for the benefits you have enjoyed from this traditional Chinese medicine.
Educating your audience on how acupuncture treats the root cause and branches of a disease in contrast to the western medicine's strategy of attacking the symptoms is a good awakening.
As a branch of traditional Chinese medicine, the practice of acupuncture treats the whole person and not just the part which is struck with an ailment. This should be explained clearly to people and make them understand that each person can benefit from it regardless of the presence of sufferings.
Part of your home-based business marketing strategy is to incorporate facts with your presentation. This would authenticate everything you have conveyed on your audience.
An excerpt from World Health Organization, saying, 40 common conditions are recognized as being treated with acupuncture therapy is no laughing matter. The health organization believes that traditional Chinese medicine does not have side effects-only health benefits.
As you present the important areas, provide case studies, which must be complete with photos, clippings from journals or publications, and facts about health conditions before the therapy.
Proceed with the progress the patient has during the first few treatments receive from traditional Chinese medicine, and the current condition he or she has after the treatment or whether the patient still continue to have such therapy.
Another marketing option for your home business is to promote yourself as someone who has been mentored by an experienced and successful acupuncturist. Being trained and taught personally by a skilled practitioner is very invaluable to your success once you separate to practice on your own.
Clinical excellence of acupuncture therapy is an integral part to its entrepreneurial success. Also, once clients are satisfied with your services, they become repeat customers and may help you acquire more patients through their referral.
Success and failure are contagious. If you associate with successful entrepreneurs whether from the same industry or another, you would likely to succeed. Successful businessmen have in-depth knowledge which you can benefit from.
Likewise, if you associate with failed business men, you might also fail with your home-based business as you may also inherit what they lack, i.e. character, and mental attitude.
As a new home-based business acupuncture practitioner, you will benefit fully when you have support from your community, whether from the government or public sector. Joining business clubs can be a good boost on your marketing campaign.
by: Charles Godbout
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