subject: Using offline channels to promote your online community can net big results [print this page] Taking advantage of every opportunity to promote your online community is essential if you want to expedite the process. That's why it's important to promote your community through your offline channels as well as the online channels. You more than likely pass your business cards to everyone you meet. This can add up to a significant number of contacts daily. Certainly not every one of those people is going to pick up the phone and call for your services. However, there is a good chance they will check out whatever links you have on your card. Adding your twitter, Linkedin or facebook business page address along with your website or blog urls give these contacts more ways to interact with you which increases the chances that they actually will. You should also consider adding this information on all your print advertising as well as direct mail pieces, brochures, flyers, etc. Again, I stress, "Every opportunity you offer people to interact with you will increase the likelihood of it happening."
Using offline channels to promote your online community can net big results
By: Ray Boucher
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