subject: How To Attract More Clients Online Starting Today [print this page] Using your website is an essential tool for finding more clients online. You site is an indispensable tool for connecting with you clients. So if you want to have more time more freedom and more clients lets get started by learning these
A weekly ezine is a great way to brand your business in the mind of the client. It doesnt have to be hard or complicated. By providing ongoing quality information your clients will know more about you, your style and what you have to offer. The ezine is not a place for your next pitchfest. In fact, your primary job is to show appreciation to your clients for signing up for your list. The primary purpose is to provide content rich information to your clients. Information that they will want to read more then once with tips they can use today.
Offering a new product or service can be shared in your ezine to let the folks on your list that you have something new. Make it easy for them to check out your product or service by placing active links in the ezine.
Use your blog to have a conversation with your clients. Ask them what topics they are interested in. Blog about those topics and invite comments. If your blog includes several tips ask them to give their best tip. This creates an atmosphere of connection and communication.
Dont be afraid of controversial headlines. A headline that is a little different then most people think about a subject or topic will peak interest and start conversation. For instance if your blog about weigh lost a great title might be whats the number one food you should eat every week Anyone interested in this topic will be extremely curious about that tip.
Show them who you really are. First, dont try to be something or someone you are not. People want to connect with you warts and all. They are not looking for perfection. Those that fall away and dont want to be part of your tribe thats ok. Let them find a tribe the can connect with. After all it is our differences that make each of us unique.
Go where your clients are instead of waiting for them to find you. Putting all kinds of bells and whistles on your site wont do you a bit of good while you sitting around waiting for your clients to find you. So be a little creative and go out and find them. Where do they hang out? If you have a great product or service most people would hire you if they knew who you were and that you had the solution to their problem. They may not be looking specifically for you but they are looking for your solution. Forums, facebook, and linkined groups are a great places to find your ideal clients
You have the solution so give your ideal clients what they want. You are in the business of solving problems.
by: Linda Hampton
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