subject: With A Home Based Business Why It Is Imperative To Build The Correct List? [print this page] If you're serious about making money online then it's very important to build a list. Now I'm sure you've heard this all before, you must build your list and the money is in the list, but this is not strictly true! Why so you may ask? Well, simply because the money is in the quality of your list, a list of responsive subscribers and not just a list of contacts who have never heard of you before. So what is a good quality list? The key phrase to remember here is people buy from people and it is this which is instrumental when it comes to building a good quality list. People buy from people who they know and trust, and who they have built a relationship up with over time. This can only be done by giving your subscribers value, what I mean by value is helping them achieve what they want, without necessarily wanting anything in return, helping them to move forward, thus gaining their confidence and trust as someone who really does want to help.
To set yourself apart from everyone else you need to adopt a different approach when building your list. Before I go onto explain, there is something you must be made aware of, the majority of people will not buy from you the first time. I'm sorry to say that but that is the harsh reality.
There's no magical secret here, it all relies on common sense. There are over 23 million people currently searching the net for ways to make money online working at home, then that's a lot of people who are looking to buy into something or someone.
If I gave you a copy of my list and we marketed the same product to the same people, using the exact same strategy and the only difference being was the email address and signature, who do you think would generate the most sales? A trusted friend and colleague who have personally helped them or another unknown face spinning another line?
If you want to make some real money online then you must build a good quality list of responsive subscribers, you might want to play the long game, and if you're just after the quick fix then you're sure to fail. The same can be said for everyday life, if you treat people in the same manner and always take without giving anything in return then they will most certainly give you a wide berth.
All Internet marketers are in this business for the same reason, to make money! I'm exactly the same in that respect but I do believe there is more to life than making money; obviously money is important but not at any cost.
by: Mark Harvey
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