subject: Tips to Good Online Designs [print this page] If you are planning to expand your business by going online read this as this may help you establish a good online presence.
Let us begin by saying the good websites begin with a good design that is user-friendly. There are two essential things to a good website. First, the graphics should leap out of your site in the manner that it is able to capture your audience's attention. Second, the design should allow for easy navigation. These would help customers find you and eventually, find the information they need.
The following tips below are some basic things you should consider when deciding on how the site will look and how the customers can navigate through it:
Your site should be able to tell visitors immediately what your company offers. There is no rocket science here. The moment your prospect click on the link to your website, it should immediately be obvious what your business does. There is no point in building the excitement of your prospects because your website is not a movie trailer. What you do or what you offer should be obvious at first glance or you lose them immediately.
Get your prospects the information they need in just two clicks. As a rule of thumb, you have to be able to give them the information they need in two clicks or less. Beyond that and your design is not built for easy navigation. For instance, if your customers want to have information on brochures or templates, then your online printing company should be able to point them to the right direction within two clicks. Your prospects are busy people and this is the reason why they are using the Internet in the first place. You think they would go online if they had the time to go to a physical office of a printing company themselves?
Prospects should know where they are within the website at all times. This is essential because you do not want your customers to get lost in the maze. There should be a link to go back to the Home Page all the time. This is important particularly if you have so many branches in your site. This is part of your efforts to make your design very easy to navigate.
The information should be accurate and free from grammatical errors or incorrect spelling. There is nothing more disappointing than a site that is full of errors. It is a bad reflection of the company and this makes prospects think twice about engaging that particular online business.
Do not be overly dramatic. Use buzz words or exclamation points sparingly. There is no need to overemphasize a point. A sentence with buzz words punctuated by several exclamation points is overkill.
Your visuals should complement the overall design. One thing is for sure, you do not want your website to have flashy and distracting visuals. What you want to have are useful visuals like illustrations or photos of your products, maps with direction, etc. Consider the use of technology and decide if they are appropriate. How many times have you been directed to a landing page using Macromedia's Flash Technology only to be disappointed because you do not have the program or it is taking a lot of time just to download the page?
These tips are easy to follow and yet guarantee good designs. This is what you want to have. Follow these simple tips and you would never go wrong with your online marketing.
Tips to Good Online Designs
By: Robert Johnston
welcome to Insurances.net (https://www.insurances.net)
