subject: Internet Web Site Promotion Principles [print this page] One of the many tools that have always been used by website owners and bloggers is internet web site promotion. In fact, a lot of marketing techniques have already been formulated and are already in use today by various web owners. But, examining different online sites will reveal that some of them still end up a failure no matter how many marketing techniques are used in the siteswhy? The answer is this: proper use of the different strategies in web promotion.
You must know that the use of different marketing strategies is governed by different online rules, and there are things that you must do and must not do. Whether you use a hundred online marketing methods, they wont make any difference if not used correctly. For this reason, keep in mind that you should utilize the web promotion strategies correctly. Here are some pointers to help you what and what not to do in internet web site promotion:
Articles and Web Copies
Right Way:
Make them keyword-rich: include keywords in the title and in the body of the articles to improve your page ranking.
Prepare articles for submission to different article directories.
See to it that you write well-researched, engaging, direct, and related content. Through this, you can gain the trust of your readers and attract possible clients. All your content must have a call to action component.
What Not To Do:
Keyword-rich copies are great, but going over the limit isntotherwise, search engines may look down on your site.
Keep it legal: avoid resorting to keyword placement tricks (familiar with invisible text?) because search engines may ban your site if they detect it.
For Links
Things You Must Do:
Get more visitors in your site by looking for website directories and submitting your site URL to these directories.
Remember this: the right keyword in your links equals more relevant clicks.
Take advantage of free ways to build your links: exchange links with other website owners, join forums and comment on different website and blog posts.
Donts:
Post your links only in related websites and forums. Unrelated websites would not do you any good because you wont find customers there.
Because the success of your internet web site promotion campaign will not only depend on the strategies you use but as well as on the proper use of the said strategies, its vital to keep in mind all the dos and donts in internet marketing. All these are important determinants of your achievement or failure.
by: Limuel Pete
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