subject: Your Child's Christmas List [print this page] Kids are fickle. We all know that. As soon as you think you know what they want, they have changed their minds, off onto a new fad, their imagination forever captured by something new and better. So buying the perfect gifts for them can be a nightmare they tell you what they want and by the time it comes for them to strip their presents naked, they may well have already moved on. So the best way to buy kid's toys is to know what they want before they do.
Anticipating the next must-have child or toddler trend is not an easy task and, this year, the toy shop marketing campaigns will be stronger than ever as the recession fades away behind us and they convince us it is okay to reach for our wallet again.
One likely result of this is that this year's toys will be more hi-tech than the past few years and your favourite little monster won't be content with any old thing. With hi-tech contraptions becoming an ever more common part of our children's lives, with many owning anything from mobile phones to digital cameras, electronics are likely to be a key theme at the top of any child's list.
That is not to say that this Christmas has to be more expensive than any other cheaper, novelty toys are as likely to be treasured as the more expensive flashier numbers. For instance, thanks to certain recent advertising campaigns, the ubiquitous meerkats are likely to be a big hit this year with kids of all ages, and your local or online toy shop will be filled with numerous incarnations to please just about every child.
For the higher-end presents, the biggest electronic hits are always the ones that have plenty to ensure they don't get boring too quickly. This year it is the turn of kid's video cameras. A number of the newer models offer everything from editing facilities and fantastic zoom to inbuilt games.
Remote controlled cars are also likely to make a major come back, with new flamboyant attempts on the classic favourite including more compact looks and the ability to perform flips, spins and all manner of tricks. As kid's toys go, this is a dead cert to keep your children occupied for a long time to come, even if it may result in a few minor injuries to your feet and the paintwork.
For the girls, keep an eye on film and TV as the majority of presents for daughters will revolve around the latest releases. So if you can spot the next craze coming, you'll be one step ahead of them.
The best way to ensure that they get exactly what they want this Christmas is to time it just right. Too early and the fashions will change, too late and there will be nothing left to buy. And don't always listen to them; think ahead and you might find you get them something they never even knew they wanted.
Your Child's Christmas List
By: Sam Desilwa
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