subject: How To Improve Online Presence [print this page] Today millions of people use the internet as their primary source of information. Internet use is likely to grow in the coming years. This is why it is very important to establish a strong online presence.
The website is one of the most important online tools you can use to establish a positive online presence. The problem is, just because you have a website does not mean that you will get guaranteed visibility online. Simply having a website does not mean that you instantly gain more clients and get high sales. Not everyone has the time to browse through millions of websites. While there are people who go online browsing and jumping from one point to another, just checking out random websites, there are still people who really do not have the time to browse the internet extensively and really rely on search engines to find the specific information and products that they are looking for. This is why SEO or search engine optimization is important. Search engine bots drive by websites and rank the significance of the website based on the key words that are being searched for.
In order for people who do searches online to find your website, you need to make sure that search engines also finds your website and that your site can be ranked as among the most significant in connection with keywords that are related to your business. At the moment, Google remains the top search engine handling around 65% of all searches online.
Your goal in SEO and in promoting your website is to make sure that you land among the main results for searches. This means that if a person searches for specific keywords related to your business, your website must appear in the first page of search results. Over 60% of those that use search engines do not go beyond the first page of results. If your website appears in the last pages of searches, then people will most likely find your website through the search engines. If you do not get good ranking, then the only way you can gain new clients is if other websites linked to your website. You need to have really good contents for people to link to you. Good contents plus back links can help people earn a good reputation online, get organic backlinks from other websites and also get good ranking from the search engines.
by: Lawrence Perry
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