subject: Online Home Based Businesses And Social Marketing [print this page] If you have a home based business online you need new customers if you expect to survive. Before you can get customers you need website visitors. A popular way to drive traffic to a website is incorporating various forms of social marketing into your advertising mix. Here are 6 ways you can use social marketing to traffic to your home based online business.
1. Start a blog of your and host it yourself. Even if you choose to join Blogger.com, which is owned by Google, you should host it yourself. Your goal with your online business should be to control every aspect of it.
Using free blogging platform you are not fully controlling your blog. For this reason hosting your own blog is important.
2. After setting up a blog, you should bookmark every blog posts you make to several different social directories such as Digg, Stumbleupon, Technorati, and so on. A good way to do this is to use OnlyWire.com and bookmark to multiple directories with one click.
This is an excellent way to get more blog visitors, and it also can improve your search engine rankings.
3. Join a couple of social networking sites such as Facebook and Twitter. This is an excellent way to create contacts and make your business known.
You can update your Facebook page and make Twitter micro blog posts through Onlywire.com as well. One thing you want to avoid is posting useless information. You can have a lot of fun doing social networking but you can also build your home based online business if you use this tool correctly.
4. Add videos to your blog by getting relevant video code from YouTube. You can do that just simply embedding the code straight to your post and give something interesting information to your visitors that way. You can also shoot your own videos which your visitors will find interesting as well.
5. You can do your blog more interactive if you let people to make comments. As a matter of fact you should encourage people to comment on your blog articles. This is a great way for you to interact with them and to get them coming back to your blog to post additional comments.
6. Offer some kind of contests to your visitors and create excitement on your blog. Give away a prize or something worthwhile a person would want to participate in the contest for.
This is six ways to use social marketing to build your home based online business. Social marketing is a powerful form of building quality traffic.
by: Pasi Kaarakainen
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