subject: Advantages Of Adding A Squeeze Page To Your Home Business Website
[print this page] If you're just starting out online with a home based business and have your website up and running one of the first things you will want to do is start building an email list. Most Internet marketers online today will tell you the money is in the list, and one of the best ways to start building this list of potential customers is by installing a Squeeze Page on your home business website.
According to Webopedia.com: "In Internet and online advertising vernacular, a squeeze page is a Web page that contains information that would interest the marketer's targeted readers. Squeeze pages are designed to obtain a reader's name and e-mail address information by encouraging users to opt-in to an e-mail list to receive more information about the topic. Marketers will collect the permission-based e-mail and information to follow up at a later date." Squeeze pages are also known in some Internet marketing circles as landing pages, sales pages or email opt-in lists, but for our purposes we will refer to them as squeeze pages.
Adding a squeeze page to your home business home page offers several advantages for your enterprise. The most important benefit, in my view, is this page allows you to capture email information about your visitors and also allows you to get permission to follow up. This is an excellent way to build a targeted email list of potential customers because these people are interested in your opportunity as they would have had to click on a link to get to your landing page to get the information they're seeking.
Once you have built a substantial opt-in list and you have converted some to paying customers then you can send them other promotions and advertise other products or services. This is a great way to create a multiple income stream and to sell to some of your clientele more than once.
Squeeze pages also act very well as sales pages and help entice your guests to enter their contact information in order to gain access to what they came for in the first place. Therefore these pages work as income generators and help boost sales for your home business.
Squeeze pages are also very search engine friendly and help give you an edge over the competition in your Internet marketing niche. This sales information page will help you finish near the top of search engine rankings which of course will increase traffic to your page and increase sales as well.
Once you've captured your visitor's information you can begin to create a relationship with them. Most of your guests won't purchase on their first visit but having their contact information will allow you to follow up and try to entice them to come back for another visit by maybe offering some kind of free gift. Also by building these relationships people begin to feel that they know you and this increases the odds they will become paying customers.
So as you can see squeeze pages offer many advantages to someone just starting a home business online and should be a major component of every Internet marketers advertising arsenal.
by: Bob Withers
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