subject: Website Conversion Optimization For Your Home Business [print this page] If you're starting a home based business online and you have your website up and running, you have your Internet marketing plan in place to drive traffic and you have the product or service you are going to promote advertised on your home page; your main focus now should be converting this traffic to paying customers or website conversion optimization.
Simply put website conversion optimization, a relatively new Internet marketing technique, is the process of turning your home business website traffic into paying customers or some other desired outcome such as sign ups for your home business newsletter. You should concentrate on improving the website conversion rate for every visitor during every stage of the sales cycle. From the first visit right through to the final decision to purchase, your home business website should be geared toward converting your guests to clients.
There are many techniques available for improving your conversion rates and we'll look at several in this article. First of all overall website design is very important for conversion because your site should be search engine friendly. Your design should be eye catching and not cluttered with large graphics and unnecessary pictures. This makes loading your pages a slow and painful process both for your visitors and the search engines.
Your home business web page should also be very user friendly and easy to navigate. This helps keep your visitors interested and also helps increase return rates. As we know most guests don't purchase on their first visit so follow ups are a very important component for increasing conversion rates.
Make ordering your product or service as easy as possible and offer several different options for ordering. This help seal the deal when the potential customer decides to purchase because they aren't deterred by not having the desired payment method available to them.
Offer a money back guarantee. For example 30 days with a no questions asked refund policy. This instills confidence in the person that they aren't being taken advantage of and that this is a legitimate home business.
Offer freebies that you update or change on a monthly basis. This also helps with return rates because people enjoy getting stuff for nothing and would be interested in returning to see what's available next month. The more often they visit the more likely they'll convert to paying customers.
Have a contest on your site where you provide a monthly prize to the overall winner. This is also a great way to keep people coming back for more. Having games or puzzles on your home page may also work just as well.
Display a frequently asked questions page and encourage people to ask questions and provide feedback. This helps establish or build relationships with visitors which is a key component of the sales cycle. People are more likely to purchase from someone they feel they know rather than from a stranger.
Finally, security and protecting personal information is a major concern for people ordering online today. Make sure your order page is secure and make it well known on your website that it is protected. This goes a long way toward influencing a positive outcome during the decision phase of the cycle because people are more likely to purchase from a site they trust.
These are just a few of the website conversion optimization techniques available for converting your potential customers to paying clients of your home business.
by: Bob Withers
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