subject: 10 tips for creating an effective online presence [print this page] Author: Frank Geluso
1: Define your Goals - Decide what you want your online presence to achieve. Make the Phone Ring? Create Brand Identity? Cement Customer Loyalty? Build a Leads Database? 2: Establish a Budget - Allocate funds for a Website, Search Engine Optimization services, Paid Advertising, Design Services etc. 3: Register a Domain Name which includes what you consider your primary keyword(s) Ex: FineLeatherBoots.com 4: Choose a reputable Website Design and Development company. Your image and success is at stake. You get what you pay for. 5: Create Meaningful, relevant content for your site. Stay on topic. The more relevant your content is the more value your site is to visitors and the ranking of your web site in search engines will benefit as well. 6: Plan to distribute a Newsletter - Staying in view and positioning yourself as an expert in a field is an invaluable tool. 7: Join Social and Professional Networking Sites - Post in Forums, Groups, and Blogs etc. Most of this information will be indexed in search engines and improve your overall page rankings. 8: Promote you presence offline - Biz Cards, Letterheads, and Envelopes etc. Be sure to include your Website URL on everything. 9: Stay motivated - Keep at it and don't give up. The longer you are online, providing fresh information on your site and promoting your online presence, the greater the returns. 10: Build relationships and repeat buyers - Provide an honest service and reputable products and the good word will spread. Word of mouth (or email) personal referrals remain the best advertising money can't buy. About the Author:
Frank Geluso
President GTechMedia.com | HighMountainInternet.com
Website Design , Development and Internet Marketing
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