subject: Already Better Than the Olympics – A Midpoint Review of the Shanghai World Expo [print this page] * Based on assumptions: * Based on assumptions:
1. Ticket revenue will exceed RMB 6 billion ($884 million)
2. 60% of the Expo's visitors choose to have a meal within the Expo exhibition area and the average price of a meal is RMB 30 ($4.4). The catering income will be around RMB 780 million ($115 million).
3. 90% of the Expo's visitors buy a beverage within the Expo exhibition area and the average price is RMB 10 ($1.5), the beverage income would reach RMB 390 million ($57.5 million).
4. 30% of visitors purchase a souvenir and the average souvenir is RMB 30 ($4.4), the sales revenue of souvenirs will reach RMB 390 million ($57.5 million).
