subject: Towards Online Lead Generation [print this page] The rising prominence of the national Do Not Call lists has more or less strangled the practice of making telemarketing calls. More consumers are signing up for the list than ever before. The telecom authorities are also campaigning hard to get more customers frustrated with outbound call center calls, to sign up for the DNC list. As a result of their efforts, the databases with call centers are shrinking to greater lows. It has presented BPO units with an opportunity to try out something different to what they have done in the past. Finding the offline telemarketing services quite limited, they are now turning the focus towards online lead generation methods.
Online sales lead generation is not new in the arena. But these processes were not actively followed by the average call center. They are not something that every BPO unit would do. The reality on this front is changing fast. More units are waking up to the advantages of generating leads online. Let's take you through some of the advantages:
1. Convenience: Online marketing is convenient for the consumers. They like the privilege of sitting at home and ordering for whatever they want. BPO units have to make sure that they are getting order. Order taking services is a good idea here. Call center units have to build and optimize a website that showcases the products/services offered by the client. With the right kind of search engine optimization, the website can rank higher up on the search engines like Google and Yahoo. That will make it easier for the consumers to find your client's brand and make purchases. There is no active involvement of the telemarketing team in initiating contact. They just need to be ready to receive and follow the lead.
2. Reach: The online lead generation can have a global reach. There is no geographical limitation when it comes to the internet. A seller in Tokyo can easily market products in Nigeria through the internet. This is one clear advantage that call center units can make use of. They can reach out to remote consumers. This is advantageous for the consumers as well. They can make a choice from a wide range of products/services. With the advantage that modern telemarketing services offer, it is not a problem for the consumers to get what they have ordered in quicker time. If you study the buying pattern of the online consumers, you can determine where your products are more likely to be successful.
3. Preference: Most consumers these days want to initiate contact. They don't want the outbound call center agents calling them up. Rather, they will prefer to contact the answering service department of the client when they feel that they are interested in a particular product/service. That is why websites and online promotions work for them. They check up their need online. What the BPO units can do here is to make it easy for the consumers to find the brand that they are selling. Clever SEO and social media marketing can achieve that.
Towards Online Lead Generation
By: jems hug
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