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subject: How to Make People Buy [print this page]


How to Make People Buy

We all have emotions - negative emotions where we have a lack and need something to fulfil a need or solve a problem; and positive emotions when these needs and desires are fulfilled. Sales copy should make use of these emotions, back it up with evidence and then provide clear instructions on what to do next. Does your sales copy do this?

How to Make People Buy

By: Ivana Katz




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