In terms of daily Internet usage, all Scandinavian countries showed a higher penetration than the EU27 average in Q1 2009.
The number of Internet users in Sweden reached 7.3 million in 2009, accounting for 80% of the total population (7.5 million / 82% in 2012).
86% of Norwegian households had access to the Internet and 78% had a broadband connection in the second quarter of 2009.
B2C E-Commerce accounted for almost 5% of total retail sales in Finland in 2009.
62% of Danish Internet shoppers bought Tickets for Events in the 12 months to April 2009, while 42% ordered Clothes and Sports Goods.
2.) Effective decision support for E-Commerce managers
E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. It is the one-stop source for these facts.
3.) Contents
Current Trends in the E-Commerce Segment
Sales numbers and growth rates of B2C E-Commerce
B2C E-Commerce vs. retail and home shopping sales figure comparisons
Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
Product rankings, which show the top selling assortments on the internet.
