subject: Fast Tips To Developing An Efficient Web Banner Campaign [print this page] Typically the success of your home business of course hinges upon the success of your advertising and marketing. For a while, web entrepreneurs believed that banner ad campaigns had faded in to the backdrop. Meanwhile with the start of modified dynamic techniques, web banner advertising and marketing has come to the forefront once again. What follows are a handful of simple tricks to putting into action a highly effective web banner advertising campaign for your own home business:
Select the most effective banner ad size.
Choosing the appropriate banner ad size is crucial for an effective web banner campaign. Most regular websites prefer the 300 X 250, 336 X 280, and the 160 X 600; because advertisers found out that larger, banners like these are far and away the most effective. Sizes of the advertising banner do influence the Click-Through-Rates or CTRs. Explore and experiment until you find that perfect banner placement that is going to make big money for you.
Work with dynamic instead of static ads.
A dynamic rotating banner design or interactive web banner attracts more click-through rates over a static banner. Largely because they visually catch the attention of website visitors towards the marketing content. You could also simultaneously display different advertising links or products if the banner is dynamic and revolving.
Banner ad layouts.
The non-bordered formatting attracts much more mouse clicks, since you can easily blend it a lot more with the site's appearance. Structure your adverts in a way that it does not appear like an advertisement, but a natural part of your content. When your viewers trust you, they'll click on links showcased on your site. Write the advert with the consumer in mind. Create an appealing as well as intriguing text to your web banner. The actual graphics as well as color of the advertisement also need to motivate visitors to click on it.
Effective banner colors.
Experienced Internet marketers have proven that web banner colors that blend or complement with your site's colors get the most clicks.
by: Carol Quimbone
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