subject: Taking Your Business Home: Market To Local Clients Using Promotional Door Hangers [print this page] In the modern world, businesses and companies are in fierce competition to gain customers attention. There are hundreds of different ways to advertise a business, from massive billboard adverts to junk mail. Whether a business is just starting or is already well established, advertising by using promotional door hanger can be a cheap and highly effective way of attracting the attention of potential customers.
People will often ignore the more common forms of advertising as they are used to them; a new and less common way is needed to get a company's message across. Using easy to remember door hangers by customizing them with simple, or even complex and memorable designs, is a way to do this. With a hanger being just cardboard or light plastic, they are also cheap to manufacture.
So what defines a door hanger? They are simply a strip of light plastic or cardboard that can be hung from a door handle; this usually means they are shaped to have a hook or a hole in the top somewhere. As they are hung from a handle, anyone passing by can see them and they can be designed to be easily recognizable. This means that they can not only attract new customers, but help to establish an easily identifiable brand.
Hotels and offices often use them for a practical purpose, room occupied or no smoking messages are often printed onto them. Incorporating a practical message onto a hanger means people are more likely to use them; therefore the adverts are more likely to be seen by more people. Exposure of the advert is increased because they can be reused again and again.
A costly part of any marketing scheme is often the distribution of the advertisements themselves. Door hangers can reduce the cost of this because of how small and light they are. They can be easily placed in a bag and carried around to different places; the distributor will have no trouble hanging them on doors as they go. Another advantage is that customers can hand them onto their friends and workmates and they in turn will use them.
Although they are small in size, a lot of information can be put onto one. As they have two sides, designs can incorporate this and double the amount of advertising space available. Company logos and colors can even be integrated onto a hanger so that a brand name or association can be continued. They can display any message desired or just simply contain pictures; door hanger is highly flexible in its uses.
People may think they can only be used in industries such as a hotel, but this is not the case. Because they are so cheap and designs can be done easily, any company can use them to great effect. Every home and every shop has doors onto which they can be hung, so whatever the ad on them can be used. For example, a handyman may use door hangers to advertise himself and this means a customer can easily get his number when needed because of the hanger.
by: Ben Pate.
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