subject: Hiring Live Billboards Can Bring Customers Your Way [print this page] Using live billboards as a marketing technique has become a firm way to start a marketing campaign that can effectively make needed changes in the way we do business to promote profitability. This business started when some young adults got together and decided that they had to do something to keep money coming in to keep their home. They brainstormed and came up with a few options but this one was the best and could be started with just the willingness to get out there and hit the pavement (literally) spinning advertising signs for clients.
The process of arrow advertising is the spinning of and dancing with a sign while you are in a public place for many potential customers will see them. Take for example if you are having a weekend sale on all the appliances in your store. Then, if you wanted you could have live billboards hired to let the public know of the sale and you could dual advertise by switching for one sign to a sign about some of the general products that you have and so forth for a certain amount of minutes for each. Now, not only can this be done for a sale at your store but also at grand opening, real estate sales, new construction and for many other examples.
If you look at where this concept came from you will find that a couple of kids from California that were in a slump and needed to make some cash quick. So they brainstormed and devised this concept and took it to the streets. If you think about it there really is not a cost to this for the person trying to sell live billboards to prospective clients. All the costs will be with the client themselves and should be paid after each session. He will purchase the signs that are needed or can pay the arrow adviser a fee for taking care of it for him. Either way both the live billboard company and the client benefit from this and the circle of business continues.
If you have read this then there is a good chance that you have some of the knowledge needed to give live billboards a go to see if it is right for you or if it will benefit your business and give you the traffic you need to become successful. Weather you hire live billboards or not, just think about what this quickly becoming proven marketing technique could do for you.
by: Phoenix Delray
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