subject: The Era of the Retractable Banner [print this page] Marketing students today know their 5 P's - product, pricing, positioning... Some might be inclined to add PowerPoint presentations to the list and this would be a fair call. After all, I bet, that if you think back to the last, let's say 5 presentations that you've attended. It's pretty safe to say, that you had the privilege of watching at least one visually-enhanced presentation. Change, however, is inevitable. And the motto for marketing students today needs to somehow incorporate a few B's. B for banner stands, retractable banners, roll-up banners and pull-up banners.
If PowerPoint presentations served to enhance marketing pitches and sales demos, today they are almost obsolete. Or rather, let me rephrase. We expect the PowerPoint presentation, but it's no longer perceived as an add-on. It's quite simply an expectation, pretty much like the cup of coffee we've become accustomed to expect when we get a lube-job or oil change done on our car. PowerPoint presentations aren't out; they just now fall under the heading of minimal expectations.
Today, in order to add an element of the unexpected, marketing experts are called upon to add humour, sound effects and powerful back-drops. If you haven't had time to rehearse your own brand of stand-up comedy for the up-coming trade show or corporate meeting you will be attending, then opt for bringing in the props and that means, bringing in your trustworthy Retractable Banner.
The Retractable Banner is a sure-win technique that is gaining popularity in all business sectors. Picture this, if you will. Tom walks into a boardroom, where he is acknowledged by the slight nods of heads of at least 15 business men and women, seated around a long oval table. He in turn greets them, and then proceeds to set up the banner stand he's carried in with him. He pauses a moment, to take a proper look at his audience, and to convey his enthusiasm to be there. This said and done, and Tom is set to go. The banner stand is set up, conveying the company's branding statement. It's both bold and discrete.
Now, regardless of how captivating Tom's presentation style is, he's already won over those members in his audience who are strong visual learners. You see the visual learner will first take in new information visual, and this is often done at the expense of the auditory channels that information is coming in. If you are predominantly a visual learner, this probably makes sense. You are more likely to pay attention to the visual cues than the verbal ones.
Retractable Banners offer perhaps one of the most effective forms of branding and professionalism. Also known as Roll-up Banner Stands, they are often favoured for their easy transportability, their easy set-up and their light weight. They are as simple to unfold, as pulling down on a window blind. All it takes is a turn of the wrist, to clip the banner itself to the retractable banner stand. The fancier Roll-Up Banner Stands actually come with double-siding and even motorized scrolling.
Marketing students today may well be advised to add a few B's to their Marketing tools, including B for banner stands, retractable banners, and roll-up banners. After all, if the key to a good presentation is planning, the secret to an exceptional presentation may very well be in the props. A presenter wants to convey business acumen, professionalism and trust within the first few minutes, of being in the same room as his potential client. Walking into the boardroom, with a corporate banner which invites focus on mutual business goals is certainly a good first step towards closing a sales deal.
The Era of the Retractable Banner
By: hemraj
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