subject: Web Design - Optimised For Your Target Clients [print this page] The World Wide Web has opened its doors for thousands of websites, each telling its own story and attracting people from different walks of life. But not every website is as successful as the other. If you are wondering why so? here is your answer: simply because some websites optimise their web design keeping in mind their target clients, while others randomly design their websites. So, in order to attract special attention to your website, it is essential to make your web design client oriented.
The following tips can help you to optimise your web design for your target clients.
Firstly, consider yourself to be a visitor to the site you are designing. This would help you to look at the designing element from the visitors point of view. Try to carry out a survey of your own. This may include a few friends or colleagues as well. Ask them, what they would like to see on the website. Accordingly, you can go about planning the design of your website. The design should also match the products or services the company is offering.
Keep your website design as simple as possible. The usage of bold colours, texts or excessive graphics might make the web design clumsy. Therefore, in order to optimise your web design for your target clients, try and make it simple yet attractive.
The web design should be user friendly. Since the content is the most important part of the website, make sure that the right things are said in the right way. The layout should be such that your target clients find it easy to navigate. Browsing should be easy and user friendly. This will not only attract the client to your website, but also increase visibility of your site in search engines.
Apart from these, you should optimise your web design by purely thinking about the designing aspects of the website. Things like the choice of colours, pictures, shapes, gradients or even effects should be well thought out. While lighter colours have a calm and soothing effect, rounded edges offer a personalised touch to your website design.
Navigation menus and links should be placed in the right places. This is a very important aspect of your web design as this will ultimately lead your clients to the product page, making it easier for them to place orders for the chosen products. If the client has to move all over the website to find a certain product, he or she can easily move out of the website and look for similar products elsewhere. So your web design should be optimised in such a fashion that it takes only a few clicks to reach a certain destination.
If you are looking to design your website, affordable web design services are available at Kent. Various web design companies in the UK offer affordable and excellent web designing services. So, if you are looking to optimise your web design for your target clients, find a designing company that is reputed to deliver good services. Moreover, you should be extremely clear about the kind of services you are willing to provide to the visitors or the target clients. This would help you to optimise your web design and deliver the best services.
by: Timmy Vic
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