subject: Are You Contributing to Your Industry Online? [print this page] Without a customer base for your industry, you have no business. What are you doing to contribute to your area of business? Even if you don't necessarily want to draw attention to other companies and promote the competition, you should still be promoting the industry you are in to keep it alive. Networking allows you to interact with people who are in the same industry. You can trade support and helpful hints and increase the success of your industry.
Joining an industry-specific business organization is one way to contribute to growing your industry. It's also a great way to be in the know about advancements and new information in line of business. Others who are more experienced than you may be able to help you out, and you may in turn help out someone else. Sharing ideas for the purpose of the growth of industry is a good thing. It's better to have a united front than to have hostile competition.
There are tons of ways to get involved in online business groups, such as newsgroups, forums, and mailing lists. These can provide opportunities for networking and the sharing of new information and technology. It's important for you to keep on top of the growth of your industry in order to match the growth of you business to keep up with others.
Helping your industry grow online means making sure that customers know you and your peers exist. If you are in an area of business that hasn't quite gotten started in the online field, encourage others in the same area of business to help build a web-based industry. Pioneer newsgroups and forums yourself and find others in your field that can help shed positive light on your trade or service.
You can even help your peers by directing customers to their website if yours does not offer what they need. Merging together to be able to offer more products and services is also a way to promote industry growth.
Make sure that your customer service and support contribute to a positive image of your industry as well. If your website, service, or support leave something to be desired, this can give a bad name to other businesses in the same field. Each individual business can do their best to help provide a great online presence and healthy competition to promote the growth of your specific industry.
Are You Contributing to Your Industry Online?
By: Matt Dandurand
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