subject: Boost Your Banner Click-through Rates [print this page] Banner advertising is one of the most widely used promotional medium on the Internet. Its emergence has brought a change in the form of advertising across the World Wide Web. There are several tips and tricks to make online advertising attractive or visually striking. A user can create an advertisement so that it becomes mind-gripping and persuasive.
There are a few useful techniques to create an online banner on the Internet. An entrepreneur can employ action words such as click here, free, follow me and other such phrases that motivate a target visitor to initiate an action. The main aim is to make a user click on the advertisement and visit the website. An advertiser should use short and punchy sentences with crisp words so that it makes an advertisement mind-gripping. Such kind of techniques piques curiosity in the mind of a target visitor to know more about the organization. It triggers interest in the products and services advertised through an online advertisement displayed. You can also experiment with several designs, patterns, shapes, sizes and colors. All such experiments enable you to create an exquisite and exciting picture. Animation and static images can also be used for making the pictures attractive and striking. You can use flash technology for the purpose of presenting the photographs in a unique manner. Animation can make your banner interactive and attractive in appearance. For example, you are displaying a key phrase Click Here in colorful style; it tends to entice a customer towards the advertisement. You can use graphics and apply flash technology to the graphical details in an advertisement. One can design attractive and unique banner by using banner maker software. A person can communicate the message of a company in a better manner through an online advertisement. It is also advisable to update or change the content and graphics regularly for emphasizing on creativity and innovation. It helps you in trying out more effective techniques of attracting attention of the potential customers of an organization. Measure the click-through rates and the revenue generated out of this form of advertisement. In this way, a marketer can effectively promote the business online and boost the sales of an enterprise.
by: Daniel Hopper
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