subject: Is It Worth Paying To Operate An 0800 Number? [print this page] 0800 Numbers can prove to be a very powerful marketing tool for businesses of all sizes. Imagine this scenario. A customer is scanning the Yellow Pages to look for a solicitor. He finds many listings, but narrows down to two options. One listing has a standard fixed line number that starts with 01, the other one is an 0800 number, otherwise known as a freephone number. Which one is the customer most likely to call? The freephone number of course.
This is the main reason why 0800 numbers are very popular. Since the call is free for the customer, these numbers actually encourage the customers to call. Research conducted by the Institute of Direct Marketing came up with the finding that companies can increase their incoming calls by up to 185% merely by using an 0800 number. Though this translates to a higher cost for the business because it has to bear the cost of all incoming calls, the more the number of enquiries the more the conversion to sales. This ultimately leads to increase in the bottom line.
Since the caller does not have to pay for the call, he is also not in a hurry to get off the call. This allows the salesperson at the other end to really take his time on the call and emphasise on all the benefits that your product can offer the customer, thereby increasing the chances for a sale.
Companies using 0800 numbers are clearly communicating to their customers that they place high value on communicating with their customers. That is the reason why they are willing to bear the cost of the call. Who wouldnt want to deal with a company that places such importance on customer satisfaction?
It is almost guaranteed that using an 0800 number will significantly increase the number of incoming calls. Almost 63% of people prefer calling a freephone number than a chargeable number. The increase in calls also means that the organisation needs to be equipped to handle the surge to reap the benefits. Telecommunication companies that offer 0800 numbers also provide access to sophisticated call management systems as part of the package that allow even small companies to handle all calls appropriately and increase productivity and efficiency.
There are many telecommunication companies such as Numbertalk that offer great plans on non geographic number ranges such as 0800 numbers, 0844 numbers, 0845 numbers, 0871 numbers, 03 numbers, premium rate numbers, freephone numbers etc. To know more, visit the Numbertalk website
by: Kieron James
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