subject: Do You Want To Recruit Norwegian Design Students To Your University [print this page] Recruiting the right Norwegian students for your institution can be very difficult. To do this you need knowledge about the Norwegian educational system. Last year there were 1216 Norwegian studying creative studies abroad, which is about 10% of all Norwegian students abroad. The Norwegian educational funding is most likely the reason for the relatively high number of Norwegian students abroad.
High schools in Norway are divided into different specializations already from the first year of study. Norwegian high schools offer three types of specializations that lead to a qualification to go on to higher studies, these are: Sports and physical education, Music, dance and drama with program areas (music, dance and drama) and Specialization in general studies with program areas (Arts, crafts and design studies, Natural science and mathematics, Languages, social science and economics studies.
You want to reach the students who choose arts, crafts and design studies, because they will have a portfolio to show straight out of secondary studies. The students can specialize within their areas; however they will all do the same core courses. Arts and crafts often lead to a portfolio aimed for higher studies within Fine art, Architecture, Illustration, Interior design, Fashion design and Product design, whilst Media and Communication students will have a portfolio aimed at Graphic design, Motion graphics, Film and Television, Animation and Web design.
Finding the right marketing channels to reach these students could be very time consuming for recruiters and can be quite expensive. Fairs, newspapers and Internet pages make the competition difficult. Some magazines such as Brief are specialized on creative studies and are only distributed to students who already have a specialized portfolio.
Educational fairs are often a jungle of Universities, University Colleges, Folk High Schools and other less serious institutions that are competing for the same pupils. The number of visitors can also be high, but when you break down the numbers you will see that at lot of these are way too young and might not even be in secondary upper school. Having Educational agencies are often cheapest and very time efficient. Agencies have local knowledge and connections to the secondary schools.
Which agency to choose? Specialized or the biggest
Specialized agencies have more knowledge of your needs and qualifications and can offer their clients much better service, which will reflect on your institution. They can also advise their clients in which program that will fit their needs best. If you have students that are happy with their application procedure, they are more likely to spread positivity to other prospective students.
The more specialized the agency is, the more likely it is to have the right links into the high schools. Having specialized agency allow you to do schools visits, and recruit directly from the institutions. Depending on the agency you can have up to ten schools and promote yourself to approximately 300 students during one week, which is far cheaper then attending fairs.
by: Espen Ostby
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