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The Profile Of Hybrid Owners
Many celebrities have clearly gone green by opting for either alternative fuel or hybrid or electric vehicles as their basic means of transportation
. These environmentally aware actors and actresses include Tom Hanks, Meryl Streep, Sting (Gordon Sumner), Cameron Diaz, Leonardo DiCaprio and Tim Robbins. There are many other regular folks too that have opted to lessen their carbon footprint with hybrid vehicles and this is their basic profile.Hybrid owners have higher incomes compared to the average car buyer. In one survey, these individuals earn about $100,000 a year compared to $85,000 for the average car buyer.
Hybrid owners are older than the average car purchaser. Studies show that the hybrid owner's age would be closer to fifty years of age compared to the average car buyer's age of forty. A small percentage of these environmentally conscious folk are below twenty-five years age while nearly thirty percent of these car owners are between 45 and 54 and thirty three percent are older than fifty-five years of age.
Hybrid owners also have higher levels of education. This is due to their increased awareness of the effect of carbon emission on the environment as well as a technical understanding of how a hybrid car works and needs to be maintained. They also have a consciousness of the expectation of increasing fuel prices in the near future.
Hybrid owners also live a very active and diversified life. According to Nielsen Company survey, these individuals are twice as likely to say that they go skiing, hiking or practice yoga compared to regular car owners. They also consume more organic food, eat more yogurt and choose decaffeinated coffee compared to the regular car owner. They are also more likely to have above average technical abilities, such as the ability to use text messaging or take photographs on their phones, are able to use digital video recorder, satellite television or have a video game system at home. They are also Internet adept, with particular preferences for sites with news and information and auctions. They also have a particular political leaning, with nearly thirty eight percent were avowed Democrats, thirty four percent as independent and only fourteen percent claim to be Republicans.
As can be seen, hybrid owners are a unique set. They are considered as the first users or first adopters, in car parlance, of this new technology. Now, their numbers are increasing, not only because of their numbers but also with their influence on the younger set on their choice to help the environment with their hybrid car ownership.
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